LEGENDS event takes design world by storm May 9-11, 2017

The La Cienega Design Quarter’s ninth annual LEGENDS extravaganza, billed as the Coachella of the design world and the most highly acclaimed design event in the country, is set to take place May 9 to 11, 2017. Thousands of design aficionados will flock to West Hollywood for three days of keynotes, discussions, book signings, and social events on the theme Your True Colors.

Famed international photographer and global nomad Miguel Flores-Vianna along with designers who were to the manor born, Aerin Lauder from New York, Ashley Hicks from London, and Alexa Hampton from New York, will join with Editor in Chiefs, including Michael Boodro of Elle Decor, Sophie Donelson of House Beautiful and Pamela Jaccarino of Luxe Interiors + Design, on keynote panels that cover a rainbow of topics.

TLC Forums Presented by 1stdibs

“Beyond Red White and Blue: The Immigration of Design Influences From Around The World”
Moderated by: Martina Mondadori, Editor-in-Chief, Cabana

“Walls of White: Breaking Down a Dominant Color”
Moderated by Pilar Viladas, Design Editor and Author

“Grey Expectations: Are Muted Colors a Commitment or a Cop Out?”
Moderated by: Linda O’Keeffe, Author and Creative Director

“The Power of Pink: Femininity in Design”
Moderated by: Sarah Medford, Design and Culture Journalist


Keynote Panels, Presented by Benjamin Moore

“The Power of Paint: Achieving Your Vision With the Stroke of a Brush”
Moderated by: Clinton Smith, Editor-in-Chief, Veranda

“Off Color: Demons and Disasters in Design”
Moderated by: Madeline Stuart, Interior Designer, Los Angeles

“Diversity in Design: Outsmarting the Populist Trend”
Moderated by: Linda O’Keeffe, Author and Creative Director

“Say It Out Loud: Bold and Bright”
Moderated by: Sophie Donelson, Editor-in-Chief, House Beautiful

“Standing Proud: Preserving Architectural Heritage in LA”
Moderated by: Pamela Jaccarino, Editor-in-Chief, Luxe Interiors + Design

“The Freedom of Expression: Self vs. Selfless Expression in Design”
Moderator: Alisa Carroll, Editor-in-Chief, SF Cottages & Gardens

“Floral Expressions: Empowering Pastels into Design”
Moderated by: Jessica Romm Perez, Editor-in-Chief, Domino

“Heritage at Home: Embracing Your Heritage in a Well Designed Home”
Moderated by: Jenny Bradley, Design/Lifestyle Editor, Traditional Home

“Designers Without Borders: The Immigrant Experience in Today’s Design Community”
Moderated by: Michael Wollaeger, Editor-in-Chief, DesignLA


The cornerstone of the LEGENDS event is the windows of the LCDQ, which are transformed every year based on the theme. For this year’s event, 60 designers have been selected to “reveal who they really are, their inner being” by showing their True Colors in the vignettes they create in the windows of the LCDQ member shops, showrooms and galleries. For a complete list of window designers, click here

As the most anticipated design event on the national calendar and the largest event of its kind on the West Coast, LEGENDS brings influencers, enthusiasts, top design editors, influencers and purveyors of design from more than 26 states in the U.S. and from around the world to the LCDQ for 40 keynote panels, forums and discussions, cocktail parties and receptions, book signings, personal appearances and trunk shows.

LEGENDS 2017: Your True Colors kicks off with the celebrated Gala on Tuesday, May 9, followed by programming and parties on Wednesday and Thursday.

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